Follow these tips for a flawless web page design.

There Is Power in Common Sense, Experience and Knowledge

Websites and the internet can seem extremely complex, and on certain levels they most certainly are, but in the end the fundamentals are simple. Don’t let ‘experts’ baffle you with science and high tech jargon. Have faith in common-sense principles and your own experience when using websites as well as using research and information gathered to your advantage. Here are some basic rules for good internet and website marketing, and particularly for creating effective business-to-business websites:

Keep Things as Simple As Possible Without Becoming Ridiculous

One thing you should always remember is that people want information quickly, clearly and accompanied with absolutely no-nonsense. You must have had your own fair share of frustrations when using unnecessarily complex websites that make you feel like an idiot and soon the tab ends up closed and forgotten.

What you should do is to make your own website easy to use and to convey your important messages. Always Aim for simplicity and ease of use in all functionality as far as possible Use a clear layout, clear fonts and clear language.

Do not distract the reader from the text by overlaying images or using fancy fonts. Use simple language, avoid complicated words, and keep enough space around the text to attract attention to it. Use simple traditional typestyles: serif fonts are quicker to read than sans serif. Use ten, eleven or twelve point-size for the main text; smaller or larger are actually more difficult to read and therefore less likely to be read. Look at newspapers and library books, which are almost always serif fonts of ten to twelve point sizes.

There Is Some Sense in Specializing

Since the internet and the website medium are ideally suited to specialised providers, suppliers, companies, etc., it a rational decision to go ahead and try to specialise. Aim to be the best in what you offer within that specialisation on the web and offer products or services only found at your website.

There is a variety of reasons for which Specialization occurs in such fields. Often specialized media or media uses are involved that require knowledge and expertise not ordinarily found in a general-line agency.

The Internet Was Ultimately Built On the Concept Of Free

Does your website give anything away for free or pay affiliates to sell your product or service In fact, websites like MySpace, YouTube, and Facebook that on paper are worth millions or billions of dollars have yet to work out how to charge for their products and services to recoup the money spent on them. Their websites are built on the notion of free web space and free tools… Many websites give away free tools, free information, and give away free postage or run free entry competitions to encourage sales.

Give as much as you can free online from your website – material that can be printed or downloaded, or information that can be read from the web page are all good worthy free things to offer.