For a great web page design do this…
Objectives, Goals and Purposes
Be clear and focused about your site’s objectives and purposes. Number them, ranking in importance and explain what you want your website to achieve in no more than two sentences.
Your Website Should Have Web presence
People should be able to find your site easily, whether by direct input or using a search engine. Ensure your webpage has high rankings by using some of the practices available out there like PPC, S.E.O. and many more.
Not only should your website be visible your contact information should also be clearly set out and easy to find. People like the reassurance that someone can be contacted and feel more secure in your website if you are not shrouded in mystery.
People will want to contact you in case like:
People have questions and want answers that are not available on your website
Some element on your webpage is malfunctioning.
They are unsatisfied and want to complain about something.
Looking at above statements you probably understand how important it is that your visitors know where and how to contact you if need be.
You’re Text
It’s something that people easily tend to oversee while it actually is extremely important.
The Text Font
If you want to emphasize text use bold instead of italic face.
The Text Size
Never have the text size too small as this is hard to read.
The Text Color
Lighter text reads better in front of dark text than the other way around.
The text alignment
Try to keep your main text aligned to the left centre aligned texts are best used in headings.
Completely Consistent Content
Just as in any newspaper, brochure or formatted document for that material images and elements, typefaces, headings and footers should remain consistent throughout the site
This projects a professional image that’s pulled together.
After considering all these facts you can start to consider some of the more personal preferences you may have for your web page design. Function should always be that bit more important that what it looks like (the image of your webpage is not far behind though).
The trick is to strike a balance between creative expression and the corporate side of running a successful business.
Your Website Should Be Easy To Navigate
Your visitors should be clear as to all your hyperlinks. Graphic images should be clearly labeled and easy to read.
Select the colors, backgrounds, textures and special effects carefully; keeping in mind that it’s more important to have a clearly visible navigation button than flashy effects.
Text Links Should:
Text links should be unique and look somewhat different than the other text found in your web pages. People shouldn’t click headings thinking they are links.
Enable your visitor to find what he or she is looking for in no more than three clicks
Link colors in your text should be familiar to your visitor.
If this is not possible make sure your text links are emphasized in some way or another.
Emphasize Links By
Using bold face
Using a larger font size
Set between small vertical lines or any combination of these.