There are some extremely annoying mistakes you can make when it comes to your webpage design. This is sure to not only frustrate users but turn them off your product or service. Here are some of the irritating errors you should steer clear from.
Opening New Browser Windows
Opening up new browser windows is like a vacuum cleaner sales person who starts a visit by emptying an ash tray on the customer’s carpet. People don’t want you to pollute their screens with any more windows, particularly since current operating systems have miserable window management.
Not Supplying Enough Info or Answering Users’ Questions
Users on the web are highly goal-driven. They don’t tend to play around and they visit sites because there’s something they want to accomplish — it could be using your service or buying your product.
The ultimate failure of a website is to fail to provide the information users are looking for when they are there looking for it.
Sometimes the answer is simply not there and you lose the sale because users have to assume that your product or service doesn’t meet their needs if you don’t tell them the specifics.
Other times the specifics are buried under a thick layer of market jargon and bland slogans. The thing is nobody has the time to read pages and pages of information on something they are not looking for and in the end this info might as well have not been there to begin with.
Never leave out or forget a pricing list. It’s endlessly frustrating to see something you want and it takes intense effort just to see if you can afford it.
Knowing the price is key; it lets users differentiate among products and click through to the most relevant ones.
Using Non-Scannable Text
A wall of text is deadly for an interactive experience. It’s not only boring and intimidating, it also very painful to read. Always try to write for online, not printing uses. Use These Well-Documented Tricks:
Use subheads
Use bulleted lists
Use highlighted keywords
Use short paragraphs
Try the inverted pyramid
Implement a simple writing style
Use de-fluffed language devoid of jargon.
Page Titles with Low Search Engine Visibility
Search is the most important way users discover websites. Search is also one of the most important ways users find their way around individual websites. The humble page title is your main tool to attract new visitors from search listings and to help your existing users to locate the specific pages that they need.
Improving your WebPages Visibility
There are many factors to consider in implementing S.E.O as well as a few tactics and tips. If you follow the advice given you can optimize your page, making it more relevant to your target audience. I will be focusing mainly on Google and how they decide on site ranking in search results although the information is relevant for many other search engines as well